Sunday, January 01, 2012

Start Your Business Right by Doing Online Market Research

Ysabela Margrette Cellphone Store. This is the name of our cell phone business which I started with my brother a few years ago. Bela was my only child then and so we decided to name the store after her.

I can’t believe that it has been six years since we started that business venture. We were first time businessmen back then and we really have no idea how the business will go as we just invested right in without studying the market.

Luckily, my brother resigned from work and so he was able to personally manage our store which played a big contribution in the success of our business. But if we were to do it differently, we would have hired Infosurv first to do prediction markets for us first before we dive in on this business venture.

Inforsurv is one of the leaders when it comes to online market research and they provide host of other services like customer satisfaction survey, employee surveys, employee engagement and more. If we have hired them, we could have gotten a better understanding of the market so we can change our line of products to cater to the demands of our customers.

But looking back, my brother and I have no regrets because we know that we succeeded as we have learned to run our own business and has thought us that it takes big risk to succeed big time too.